Don Ressler is among the most recognizable entrepreneurs in the fashion world. He is synonymous with the success of online fashion retailer, JustFab. Since his early days in entrepreneurship, Don distinguished himself for having incomparable knowledge about corporate dynamics. This has been crucial to the success of companies that he has helped establish such as Alena Media, Intermix Media, Intelligent Beauty, Brand Ideas, and JustFab. His partnership with Adam Goldenberg has made them one of the most successful duos in the corporate world.
The Secret behind the Success
Ressler has admitted severally that the proactive approach that he takes is his main secret. He is equally passionate about his ventures. Finding a reliable and like-minded partner like Goldenberg has also contributed greatly to his success. His understanding of the corporate world in general has opened limitless opportunities to him. Ressler and Goldenberg met after Gamers Alliance was bought by Intermix Media. They have combined their unique marketing and strategic planning skills to make all their entrepreneurial ventures successful.
The Uniqueness of JustFab and Fabletics
Ressler understood that the best way of penetrating the fashion retail industry was by availing unique and popular products. JustFab endeavors to supply its clients with trends that are not only affordable, but also bring an extra spark to wardrobes. The company’s products are popular since they appeal to customers across different age segments. JustFab is one of the few e-commerce firms that have a track record for excellent customer service. This is owed to Ressler’s unmatchable dedication and passion.
Started in 2011, the company had more than 4 million subscribers by the time it was clocking 12 months in business. It supplies exquisite footwear, handbags, clothes, and jewelry to its clients. Subscribers are assured of high quality fashion items, which are sent to them according to their preferences. Ressler has been the brains behind a recent expansion plan, which has seen the company expand to the European market. It already has presence in the United Kingdom, Netherlands, Sweden, and Spain.
JustFab’s success would have been impossible without the support that Ressler and Goldenberg received from investment firms. On formation, Ressler helped the company source for 33 million dollars in venture funding from Matrix Partners. The company has received additional funding amounting to over 120 million dollars. Notable investment companies that have funded JustFab include Rho Ventures, Intelligent Beauty, and Technology Crossover Ventures. The company has also brought in famous personalities such as Kimora Lee Simmons, who is its president.
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