The spectacularly analytical innovator behind the firm Mullen Lowe, Brazil’s first rate and awesome broadcasting advertisement venture, is Jose Borghi. One of his very important, well-received, and alluring broadcast advertisements was “Mammals Parmalat.” In this advertisement, many very young kids are on display acting as if they are lively, stuffed animals, and cheerfully singing and dancing with delight in synchronization to wonderfully artistic and modern Brazilian songs.
Jose’s triumphant dealings within the broadcast advertisement arena began at an occasion when Jose was advancing with middle school years. His sister had a chat with him, with the expectation of compelling Jose to come with her to profit from a demonstration at a local theater house, broadcasting a combination of broadcast marketing videos. All of the incredibly ingenious broadcasting advertisements were unforgettable from corner to corner of the nation of Brazil for their very rousing creative visuals. His sister’s objective was, at least, for some of the smart and commendably fresh broadcast advertisement videos to enthrall him to decide what trade might benefit from Jose’s outrageously atypical cleverness. The broadcasts offered a famous advertisement, each of which earned their creators unforgettable celebrity from the Cannes Film Festival. Each creator of the broadcast advertisements was given an accolade. These lovely accolades were created to resemble golden lions. When Jose observed those significant, lion fashioned accolades, He knew that he wanted to grow into a creator of broadcast advertisements.
Jose grew up to complete an Advertising degree while a student at the PUC Campinas. In 1989, he had his first job, at the Standart Ogilvy agency. He added to his career portfolio, by working at such extraordinary agencies as Leo Burnett, and a host of others. Jose, with his good friend Erh Ray, created a productive agency and branded the agency after their surnames, to become BorghiErh.After some time BorghiErh was purchased by the agency, Lowe. The brand name was altered to Borghi Lowe. The agency expanded, reaching world-wide reverence, and joined together later with Lowe & the Mullen Group, becoming Mullen Lowe.