More than 70 companies were targeted for spurious lawsuits by the notorious company Nutrition Distribution. Some of them chose to settle out of court to avoid the sometimes costly and lengthy legal process. But not Scott Cavell, CEO at Advanced Athlete. He wasn’t going to take it sitting down.
The Legal Battle
The scheme of Nutrition Distribution is simple: Send out a flood of cease and desist letters, demanding payment in exchange for a spurious charge of “false advertising.” If companies refuse to respond to the letter, then Nutrition Distribution requests an injunction from a judge, hoping to pressure the company into settling. When Cavell and the folks at Enhanced Athlete got the summons, they chose not to back down and stood up for what they knew was right.
The judge sided with Cavell and Enhanced Athlete, stating that, “Plaintiff’s evidence does not establish a causal connection – or even more than a merely speculative connection – between Defendants’ product and marketing and Plaintiffs’ decrease in sales.” Essentially, the judge threw out the injunction, agreeing with Enhanced Athlete, that this immoral injunction was neither fair nor legal.
When they couldn’t win in the courts, Nutrition Distribution chose to start a smear campaign against Enhanced Athlete, rather than focus on improving the quality of their products and marketing. Enhanced Athlete still will not back down. In a statement, Cavell said, “Enhanced Athlete is not going to be the next victim of Nutrition Distribution’s shakedown scheme.”
More About Enhanced Athlete
Despite dealing with spurious lawsuits and a subsequent smear campaign, Enhanced Athlete continues to put out high-quality, safe, and effective supplements to help athletes meet their body-building goals. With their sister companies, Enhanced Coaching and Enhanced Gear, they provide a total solution for athletes, including the following products and services:
- Testosterone Builders
- Fat Blockers
- Muscle Building Compounds
- Gym Bags
- Sports Equipment
- Custom Meal Plans
- Weight Loss Training
- Sports/Goal Based Coaching
And that’s not all. To see more of what they offer, or to get a custom made plan for yourself, visit the Enhanced Athlete webpage here, and work out with the company that can stand up for itself, and for you.
— Dr. Tony Huge (@enhancedathlete) December 19, 2017