ClassDojo is a reinvented classroom that brings teachers students and their parents close together so that they can help build the behavioral traits of students. The constant communication has enabled parents to monitor their kids, their experience and how they are behaving while in school.
The co-founders, Sam Chaudhary and Liam Don, formed the company to provide a communication platform where teachers to encourage students and get parents engaged too.
In the company’s reports, ClassDojo is actively used in 85,000 in the United States. They do face competition from other education tech companies like Remind, Nearpod, and Kickboard that connect students, parents, and schools
Teachers use this app daily to make schedules of activities that parents know of. Parents, on the other hand, monitor the kids through photos and videos of recent participation in an activity taken and sent to them by their teachers
The driving force of the company is the needs of the parents and teachers and what they require to enhance the chance of their kid’s success in life. According to Sam Chaudhary, the idea is to build good behavior, improve, and develop learning of students at school.
This company has been able to raise $21 million in the round B series for venture funding for tech that connects educators to students’ parents. General Catalyst led the company’s Series B round. The new investors included GSV, Reach Capital, and SignalFire.
The San Francisco-based startup to date has raised $31 million in venture funding. It has moved from education tech accelerator, Imagine K12, now a part of Y Combinator.
In the early days, the app was used as a tool to help shape behavior, but now it is used collaboration between parents, teachers, and students for collaboration. General Catalyst Managing Director, Hemant Taneja, sees the ClassDojo’s user growth as analogous to a social network and messaging platform like Facebook, Snapchat though being an app built for education.
He says that the main aim of the company is not monetization, but the provision of parents and teachers needs to make their kid’s life successful. ClassDojo has contents like custom yearbooks, videos, discussion guides, and lessons that could be used at home by parents and their kids. Transactional features could also be included to enable parents to pay schools for field trips, lunches, or supplies via phone instead of checks and cash that could be misplaced by kids in their backpacks.