How Fabletics Successfully Leverages the Power of the Crowd

Fabletics has been growing at a tremendous rate, and the growth is enviable by all standards. Savvy brands like Fabletics are making a considerable use of the change in the purchasing decisions of most consumers. Consumers are gradually becoming influenced by what we call the power of the crowd. This reality is because consumers can now check out online reviews and recommendations before making purchasing decisions. Most brands are adapting to these changes in the mental shift in consumer thinking, but majorly the savvy ones like Fabletics are using online marketing strategies that focus on consumer reviews.


Over a few years, Fabletics has been able to gross over $235 million in revenue. They have also been able to acquire over a million paying members, just by embracing user reviews and making adequate use of this new phenomenon called the power of the crowd.


The Internet is one dominant force that is creating these new habits in purchasing decisions. The majority have smartphones and are connected to the internet, and this is making people live digital lives, which involves also making buying decisions online. People now research/check-up a product or business online to get peer reviews and mostly act on this information to purchase a product. This is becoming this way because of the lack of faith in the traditional method of marketing and advertising. The conventional techniques are distrusted due to the fact that brands tend to over-exaggerate the usefulness and value of these products. So it is preferable for a consumer to get an independent opinion from someone who has used the product already. Savvy brands must understand this new way of consumer thinking to leverage it.


This is far from just an opinion but backed by adequate research. According to a BrightLocal study, over half of the customers surveyed researched a business or product at least once a month – and it’s a 23% increase year-on-year. Another research by L2 also found out that over 76% of top consumer brands now add a feature/tab for user reviews on their website and landing pages in order to influence purchasing decisions.


When brands can show genuine reviews on its website or blog, it boosts their bottom lines. It can also help businesses rank higher on search engines, which would lead to acquiring more traffic, and ultimately result in more conversion and revenue.


This strategy is precisely what TechStyle Fashion Group and Fabletics have deployed to increase the number of repeat customers. They have incorporated user reviews into the company policies and its product offerings. Fabletics actively collects, manages and responds to thousands of online customer reviews, making them a customer-centric company. These data gathered from its website has been pivotal to the growth of Fabletics.


The famous actor, Kate Hudson, has been creatively and administratively involved in Fabletics to help them achieve incredible success. Kate has helped in reviews of budgets, and also in picking a social media strategy sometimes. Kate, generally, is involved in most of the day-to-day affairs of the business.


One wonders how she copes with her work with the company and acting, but Kate has spoken about how much she loves her work, and how proud she is of her achievements while at the helm of the business.


If you like what Fabletics stand for and the variety of their apparels, you can take a Lifestyle Quiz and find out what Fabletics gear is the best for you and works better with your personality.

Fabletics – Taking on Amazon

 Amazon may dominate the online fashion market by maintaining a consistent fifth of the total sales in that arena, but Fabletics is definitely carving out a niche of its own in the ‘activewear’ arena. Kate Hudson is leading the initiative by keeping the company on the rise and achieving over a quarter billion dollar value in just a few short years. The model that has fed this fast growth is the reverse showroom technique and a subscription-based service.


In general, one of the biggest disadvantages of a brick and mortar store is that it tends to attractive a wave of people who use the stores to see the new physical products in person and then shop elsewhere online in order to obtain the best possible price. This offline browsing in the fashion market often includes trying things on in order to find the best fit and to peruse other complementary items. Fabletics keeps browsing a positive by only placing stores in areas where about 30-50%, probably a majority soon, of walk-in customers are already going to be subscription members and then another quarter of those entering will become one during their visit. In that way, it does not matter much whether the customer shops offline or online through the vendor.


Data is key to being able to leverage customer preferences into the physical store as well. Deep learning algorithms are being implemented and continually tweaked so that the stock that is maintained will accurately reflect local trends, social media sentiment, and a host of other related metrics. All of this has gone a long way to insuring that Fabletics is able to compete with Amazon in the modern and future marketplace which requires innovation to succeed. Any fashion company (and many other categories) will need to thoroughly consider the opponent Amazon in order to thrive in such a manner.


That is a short summary of how the methodology works, and now it is important to take a brief look at the product lineup and reviews. Fitness apparel is one area where it is important that the clothing be able to withstand the rigors which will be imparted on it through exercise and an active lifestyle. Customers are saying that items like the leggings are thick enough so as to avoid any see through issues and incorporate great compression so that the wearer’s body can be sculpted in a way that keeps everything in its proper place. The tops are soft and high quality with similar great features although some reviewers are saying that they run a little small, so just be aware of that when designing a wardrobe. The style of the items runs from traditional to innovative with things like cut-outs, sheer fabrics, and bold patterns. Of course the value is great when compared to competitive expensive brands like Beyond Yoga or Splits 59.


All of the aforementioned places Fabletics in a league of its own and should be enough to encourage anyone to sign on with Kate Hudson and join the revolution.




Fun For The Holidays With DIYs


Over the holiday break, you can pretend that you’re a cat. It’s fun to dress up as your cat if you have the same clothes or the same accessories. Sleep all day, eat as much as you want, and play with toys just like your cat does during the day. You can even play in a box if you can find one that’s large enough to hold both you and your cat.


According to Wengie, If you’re lucky enough to live in an area where it snows all the time or even if there are only a few days when you see snow, one of the best things that you can do is to get outside and play. You can have a snowball fight with your family and friends, go sledding or make snow angels. Make sure you bundle up and wear sunglasses as the snow can be blinding while you’re outside. Compete against others who are outside by building forts and seeing who can get the most snowballs across the top of each fort. You can also have a snowman competition to see who can come up with the best design. A fun treat is snow cream. Combine milk, vanilla and sugar with a cup of snow for a frosty treat after playing.


Try a new recipe, such as a chocolate bowl. You can use the bowl as a server for cookies or other pieces of candy. Melt down chocolate pieces until it’s smooth and creamy. You want to dip a balloon into the chocolate, letting the chocolate solidify before popping the balloon.


The Top 3 Things Fabletics Reviewers Love

Kate Hudson‘s athletic apparel subscription service startup has been around for only three years, however it has already become a multi-million dollar brand, earning enough revenue to open several brick-and-mortar stores across the nation. Fabletics is a convenient and clever way to shop for workout apparel which consumers can’t get enough of. For just under $50 a month, VIP users sign up to receive a full workout outfit in the mail based on preferences they selected in a survey upon signing up. They may choose to opt out at any time by simply calling the company’s phone number.


And, for women who love to work out, the idea that they can receive a new outfit in the mail with minimal effort makes the service especially appealing. So what do Fabletics users love most about the brand? We checked the reviews on Trust Pilot, a website which allows users to review products objectively.


#3: The Quality Of The Products


Fabletics offers an array of athletic apparel products, from sports bras to yoga pants to leggings. But all of these products have one thing in common, which is their high quality. Reviewers love that the products never lose their elasticity, and that they can wash their products multiple times without the colors losing their vibrancy.


In addition to the durability of materials used, the quality also applies to the fit. Reviewers rave about how Fabletics products fit their bodies, enhancing their best features and fitting snugly and comfortably for an intense workout ahead.


#2: The Convenience Factor


Fabletics reviewers love how simple the website is to use. Women with intense exercise schedules love the fact that they don’t have to go to a store to buy a new piece of athletic apparel for each type of workout they do. Each beginning of the month, Fabletics users can simply log onto the website and select from a few outfits picked for them based on their preferences survey. Once selected, the complete outfit will soon be sent right to their door.


#1: The Value


Reviewers are almost unanimous in their praise for the value. At just $49.95 per month, users receive a full outfit monthly. Reviewers note how they had previously paid that amount for just one athletic apparel item of comparable quality. The bottom line is that the price is extremely reasonable for the consistently high-quality products subscribers receive.


So, there you have it. Fabletics reviewers have spoken, and it’s no wonder the company has done so well in just three years. Check out Fabletics’ website to become a VIP member today, and test the products out for yourself.