The Making of an Enterprising Digital Marketing Agency

White shark media was established in 2011 by three Danish entrepreneurs with the aim of bringing world-class experience in both online and offline marketing. They intended to beat the Latin America, United States and the growing SMB markets by offering outstanding yet unprecedented products and services. What changed the game for this digital enterprise is the combination of a domestic and offshore presence with full bilingual and talented employee base. Additionally, they share all the concepts learned with their clients who benefit from their proven concepts as opposed to testing from scratch.

White shark media is now one of the leaders in digital marketing delivering tailor-made solutions to small and medium-sized businesses. They have been recognized as an upcoming digital agency in North America thanks to their reputation for providing excellent customer care experience and engineering cost-effective search engine campaigns. They have also transformed thousands of company who take advantage of their proprietary marketing tools and tactics. What’s more, they are involved in tracking each of their client’s marketing efforts in detail, and this is one of their key components to their success. Through their proprietary reporting software, competitive intelligence, Google analytics intelligence and keyword-level call tracking they can account for their clients each month.

Keeping close relationships with their employees is one of their greatest strengths which has led to the companies’ tremendous growth. It’s this growth that has put them on the map and led them to be identified by Google in early 2012. White shark media was later invited to Google headquarters in California and a support team assigned to leverage their clients and growth needs more intensively. It’s the partnership with Google that resulted in the firm being awarded the Google AdWords Premier SMB partnership in 2014. Given that most of the businesses that receive this recognition are handpicked White shark media was privileged to be among the few companies to receive this prestigious award.

The Business Legacy that Sheldon Lavin is Aiming to Create with the OSI Group

In the early seventies, a German migrant farmer moved started a meat processing business and named it Otto and Sons. When he was starting the company, he was interested in creating business that would serve the local meat industry with the needed meat products. Perhaps he was not prepared for the greatness that the company would achieve later when he was starting the business. Today, the OSI Group is one of the leading manufacturers and suppliers of meat and processed meat products in the country and globally. The company employs more than 20,000 people and has created a business legacy which will be hard to beat.

The success that has been achieved by the business might not have been possible if it were not for the interest that Sheldon Lavin took in the activities of the owners. He was a financial consultant for them at the time, and he made sure that he had guided them towards creating a business that would expand. His excellent advice became his stepping stone to success when the bank that was managing the firm asked him to step in and buy a part of the shares to the company. Sheldon took time before he decided to become part of the group and when he did, he was determined to make it a global brand.

Currently, if you have used deli meat and related products in your home, it is possible that the OSI Group was involved in the manufacture. The company believes in creating brands and products which win the confidence of their customers and keep them interested. They think that the best way to create brand loyalty among the customers is to set a standard of superior quality and make sure that it is maintained.

Their model of business has taken them to Asia, parts of Europe, Australia and South Africa. Sheldon believes that when the employees are happy, the clients will get the products and services that they need and keep coming back for more. They have, therefore, introduced programs whose aim is to ensure that their employees achieve personal and financial growth. There are educational programs which help their employees with personal development. They also have a great plan that reduces the turnover rate of their employees. The company has won many awards because of their global excellence in manufacturing, and the sound leadership offered by Sheldon Lavin is the reason for the massive success.

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Organo Gold Products Include Many Health Benefits

Recently coffee has been linked to studies that show it being a healthy choice for people to drink daily. In these recent studies it shows that people who drink coffee have less of a risk of dying from diseases such as heart disease or things like a stroke. Although it is not completely set in stone that coffee is causing people to live longer it is a real possibility due to the association that is seen in studies about coffee drinker’s vs non-coffee drinkers. Follow Organo Gold on Instagram.

When purchasing coffee, it is extremely important to find a good brand of coffee that not only provides you with quality taste but also with quality ingredients that can provide people with better health. Organo Gold is one of those companies. Organo Gold makes all their coffee products with one special ingredient that not only makes gives their coffee health benefits but gives it its own unique flavor in each blend. This ingredient is known as Ganoderma which is a mushroom that provides people with many different health benefits naturally. Organo Gold is available on eBay.

Organo Gold sells more than just coffee but they also have tea and hot coca products available for purchase to provide customers with something for everyone. Tea’s that they offer include red, green, or even black tea. As far as coffee they have five different types so that weather a customer prefers a light brew or a dark brew of coffee they can enjoy a cup every morning. These five different types of coffee include black coffee, king of coffee, café latte, café mocha, and café supreme. They also offer one type of hot coca that is the perfect hot chocolate drink for not only children on a cold day but also parents and people who really enjoy hot chocolate. There hot chocolate even has ganoderma mushroom in order to still get the health benefits without caffeine intake.


Anthony Petrello- Hard work Pays

Anthony Petrello is a renowned individual in the international business spheres as the leader and the CEO of the biggest drilling firm in the world. As the head of Nabors Industries, Anthony Petrello has managed to lead the global firm into excellence than any other business leader before him. He has been the head of the company at a time when the world has been battling the aftermath of the world’s worst economic depression of 2008. Through his ability to solve problems, he has ensured that the company has not undergone through adverse time in the industry. In fact, while other companies are closing down, Nabors industries are making huge profits than ever before. The success of Nabors has only to do with one man, Anthony Petrello. He has been able to pass the company through hard times successively and has also ensured that the business operations of Nabors Industries have gone global.

Today, Nabors industries have the best drilling rigs in the world. It is leading the word in drilling oil and natural gas. Under the leadership of Anthony Petrello, the firm hopes that it will be able to expand its operation even further and reach all the parts of the world. Nabors Industries is based in Texas. It has provided a lot of job opportunities to many people all over the world. Through the work of Anthony Petrello, many Americans are now enjoying good wages that are offered in the drilling industry.

Before the life we see now, Anthony Petrello has been through a rough time in his childhood. He was born in the humble family in Newark, NJ. He went to local schools since his parents could not afford to take him to private schools where he could get a better education, however, this did not break the heart of this determined young man. He continued to work very hard all through. In his childhood, he showed great ability in solving mathematical problems. It was clear from the word go, that Anthony Petrello had a talent in mathematics. He was able to solve complex mathematics that only people at advanced levels of learning could comprehend.

Anthony Petrello went to Yale University after he was granted a scholarship by then Yale University to study mathematics at the institution, by the time he was leaving the institution, he had a master in mathematics. After Yale, he joined the Harvard school of law where he did his degree in law. He then worked for a law firm in New York for a few years before he joined Nabors industries in 1991.

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Dr. Mark Holterman’s Career and Role in Mitigating Type 2 Diabetes

Dr. Mark Holterman serves at the University Of Illinois College Of Medicine as a full professor. He has worked in this institution since 2012 and now lives in Peoria, Illinois. Dr. Mark also attends as a pediatric surgeon at Children’s Hospital of Illinois and Advocate Christ Children’s Hospital. For the record, Dr. Mark is an active member of various professional organizations that include American Academy of Pediatrics and American College of Surgeons.

Dr. Mark is a specialist in pediatric surgery, and his research interest is mainly centered in regenerative medicine, obesity, novel cancer treatments, and stem cell therapies. Dr. Mark has over 29 years of experience and has received four awards in his career.

Dr. Mark Holterman attended Yale University where he specialized in biology and graduated cum laude. He later studied at the University of Virginia where he earned a Ph.D. and MD. Dr. Mark then studied general surgery at the University of Virginia Health Sciences. Through the University of Washington, Dr. Mark also completed a residency in pediatric surgery fellowship at Children’s Hospital and Medical Center.

Earlier in his career, Dr. Mark served at Rush University Medical Center and Advocate Christ Children’s Hospital as a chief surgeon. Dr. Mark is overly committed to advanced medicine in finding medical solutions for impending health conditions such as diabetes. For this reason, Dr. Mark now work with American Diabetes Association.

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American Diabetes Association announced its collaborative efforts with Children’s Hospital Los Angeles in fighting against type 2 diabetes that is prevalent in teenagers and children. The two initiated Camp PowerUp experience particularly to improve on youth engagement in physical activities. The program is targeting to educate the young generation on how to make proper and healthy food choices. This program is mainly projected to cut on type 2 diabetes prevalence in young people aged between 8 and 16 while helping them to lead healthy lifestyles. Read more about Dr. Mark Holterman at Health Grove.

The two organization have proposed to execute this noble program in day camps, parks, churches, and during after school hours. This innovative program has widely been reckoned for its primary goals and nature of creativity particularly in planning and implementation. Visit to view Dr. Mark Holterman’s profile.

Eli Gershkovich Amazing Success Story

While regular beers were experiencing record decrease in sales, craft beer wasn’t affected much. The overall consumption and sale of beer in Canada have been on a flat rate since 1995. Craft beers sales have on the contrary been skyrocketing in the last half-decade.

Eli Gershkovich is the CEO and one of the most renowned craft brewers in the world. Interestingly, this highly respected CEO worked was an attorney before he opened a brewpub. His interest in craft beer was harnessed in 1987 when as an attorney when he visited Europe. It is here where he toured multiple breweries and appreciated the distinctive flavors of the beverage. Gershkovich decided to manufacture beer and sell it to customers at this point. Read more about Eli Gershkovitch at Affiliate Dork.

It was eight years later in 1995 that Gershkovich finally opened Steamworks Brew Pub. His brewpub stood out from all the other brewpubs in Canada as it relied on a steam-powered system to produce beer. After tasting the first batch of his beer, Eli Gershkovich decided to stick to the uniquely delicious flavor he had made.

His brewpub succeeded in attracting beer lovers, and as the owner and CEO, Gershkovich decided to expand it. Initially, he had designed his pub to accommodate a maximum of 184 seats. However, the brewpub owner expanded it fourfold to accommodate up to 570 seats. The expansion increased the access of his company’s product. Today, people over multiple provinces in Canada can access the specially brewed craft beer. In fact, the Steamworks craft beer is now accessible to people in Australia, Germany, Italy, and Hong Kong. Despite the increase in transportation and distribution costs, Steamworks brewers are yielding a lot in revenues.


Though Eli Gershkovich initially started his company with a partner, it took him only two years to take control of the company. As the CEO, Eli prefers to manage his business independently. He is not open to answering to board members or stock investors while abandoning the more important goals. Steamworks Brew Pub is now a household name. Eli Gershkovich had never doubted the potential of craft beer. With his secret manufacturing weapon in the open, Eli remains confident that no one else can produce the pleasant and unique taste that he does. Learn more about Eli at

The Name Beneful Means Organic Ingredients

Beneful will give you the impression of sincere, organic products, or an insightful name, if used by an individual. Relax knowing you can get a true to its name product. The British culture has adopted the Baneful name as. Surname for girls, and boys, but it’s mainly popular among young men. The name gives your child the determination to be unique. Most people who hear the name are familiar with the popular Baneful pet food brand. The name guarantees their pet owners all-natural meat including real salmon for a healthy heart, and active lifestyle. Trust the name Benefulcommercial to be packed with wholesome goodness.

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How Market America products are a cut above its competitors

There many companies out there that offer people an opportunity to start their own business from home. In many of these companies, business owners operate as independent contractors that so the company’s products on their behalf. While the core business model is the same, the opportunity from one company to the next is completely different. Most important characteristics that determine what kind of success you can expect will depend heavily on the types of products available for you to sell. Not all products all products are created equal and some simply provide a better opportunity than others.

What sets Market America apart is that Market America Products have been the focus of the company from day one. The slogan and mission statement for Market America is that it is built on product and powered by people. Just focus on products helps unfranchise owners see greater success in a few key areas.

Most notably, there was a wide variety of products available through Market America. Their full catalog includes household cleaning supplies, jewelry, personal care and cosmetics, auto care products, dietary supplements, custom website services, water purifiers, and weight management products.

This wide variety of products not only creates the greater degree of individual opportunities, it also creates opportunities to cross-promote and cross-sell. Rather than selling a single product such as a weight loss supplements, unfranchise operators can provide a variety of monthly household needs. This way, business owners can so one great product to one customer, and then have an opportunity to show them something else.

The sheer number of products ties into the quality the products. Is important for every segment of Market America’s offerings to have a high degree of quality at competitive price. It is in market America’s best interest to keep this level of service maintained for their unfranchise partners and has been their mission since 1992.

Altogether this product based focus has been a secret to the ongoing success of both the main company as well as their associate on franchise owners. This truly sets them apart from their competition who is often stuck to a single product line or industry.

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How Fabletics Successfully Leverages the Power of the Crowd

Fabletics has been growing at a tremendous rate, and the growth is enviable by all standards. Savvy brands like Fabletics are making a considerable use of the change in the purchasing decisions of most consumers. Consumers are gradually becoming influenced by what we call the power of the crowd. This reality is because consumers can now check out online reviews and recommendations before making purchasing decisions. Most brands are adapting to these changes in the mental shift in consumer thinking, but majorly the savvy ones like Fabletics are using online marketing strategies that focus on consumer reviews.


Over a few years, Fabletics has been able to gross over $235 million in revenue. They have also been able to acquire over a million paying members, just by embracing user reviews and making adequate use of this new phenomenon called the power of the crowd.


The Internet is one dominant force that is creating these new habits in purchasing decisions. The majority have smartphones and are connected to the internet, and this is making people live digital lives, which involves also making buying decisions online. People now research/check-up a product or business online to get peer reviews and mostly act on this information to purchase a product. This is becoming this way because of the lack of faith in the traditional method of marketing and advertising. The conventional techniques are distrusted due to the fact that brands tend to over-exaggerate the usefulness and value of these products. So it is preferable for a consumer to get an independent opinion from someone who has used the product already. Savvy brands must understand this new way of consumer thinking to leverage it.


This is far from just an opinion but backed by adequate research. According to a BrightLocal study, over half of the customers surveyed researched a business or product at least once a month – and it’s a 23% increase year-on-year. Another research by L2 also found out that over 76% of top consumer brands now add a feature/tab for user reviews on their website and landing pages in order to influence purchasing decisions.


When brands can show genuine reviews on its website or blog, it boosts their bottom lines. It can also help businesses rank higher on search engines, which would lead to acquiring more traffic, and ultimately result in more conversion and revenue.


This strategy is precisely what TechStyle Fashion Group and Fabletics have deployed to increase the number of repeat customers. They have incorporated user reviews into the company policies and its product offerings. Fabletics actively collects, manages and responds to thousands of online customer reviews, making them a customer-centric company. These data gathered from its website has been pivotal to the growth of Fabletics.


The famous actor, Kate Hudson, has been creatively and administratively involved in Fabletics to help them achieve incredible success. Kate has helped in reviews of budgets, and also in picking a social media strategy sometimes. Kate, generally, is involved in most of the day-to-day affairs of the business.


One wonders how she copes with her work with the company and acting, but Kate has spoken about how much she loves her work, and how proud she is of her achievements while at the helm of the business.


If you like what Fabletics stand for and the variety of their apparels, you can take a Lifestyle Quiz and find out what Fabletics gear is the best for you and works better with your personality.

Dr. Mark McKenna: An Entrepreur Since He Graduated From Medical School

Dr. McKenna got his idea for OVME by working for ten years in the medical aesthetics industry. Daily he will set goals and mediate which helps him practice visualization of what he wants to achieve in his business. He believes that being an avid reader helps him as an entrepreneur. Dr. McKenna feels that if you rush things you could miss out on something. He believes that taking there is nothing wrong with moving slowly. Dr. McKenna’s opinion on a good book for entrepreneurs is Think and Grow Rich by Napoleon Hill. One of the few people that influences Dr. McKenna is Barack Obama.

Dr. Mark McKenna is originally from New Orleans Louisiana, where he went to medical school. He graduated from Tulane University Medical School. After he graduated he practiced medicine with his father. While he was practicing medicine Dr. McKenna also started a real estate development firm, McKenna Venture Investments. In the Aftermath of Hurricane Katrina Dr. McKenna helped in the rebuilding of New Orleans by helping redevelop low-moderate income housing. He relocated to Atlanta Georgia in 2007.

Dr. McKenna is dedicated to helping the community. He is also a patient advocate. He is licensed by the Georgia and Florida state board of medical examiners. In 2012 his company ShapeMed was re-certified as an Allergan Black Diamond Partner. Dr. McKenna is the CEO and Founder of ShapeMed. He is also the CEO and Founder of OMVE. OMVE is a consumer facing, technology enabled medical aesthetic company. This company is reinventing elective healthcare. ShapeMed is a wellness and aesthetic based medical practice, based in Atlanta Georgia. Dr. McKenna is devoted to his patients. He provides comprehensive medical weight loss solutions, as well as a variety of cutting edge procedures. Dr. McKenna was previously a board member of the New Orleans Jazz Festival and The New Orleans Industrial Development Board.

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